Pinterest Analytics can feel overwhelming the first time you open it. There are dozens of metrics, multiple date ranges, and graphs that don’t always tell an obvious story. This guide cuts through the noise and tells you what to look at and what to ignore.
How to Access Pinterest Analytics
You need a Pinterest Business account to access analytics. It’s free to create or convert.
Once you have a Business account: 1. Go to pinterest.com on desktop 2. Click the analytics icon (bar chart) in the top-left menu 3. You’re in — Pinterest Analytics opens by default to your overview
The Overview Tab: Your Starting Point
The Overview shows your account’s top-level performance across a date range you choose. The most important metrics here:
Impressions: How many times your pins were displayed. This tells you about your reach. A rising impressions trend means Pinterest is distributing your content more widely. See What Do Impressions Mean on Pinterest for a full breakdown.
Engagements: Total interactions — saves, clicks, close-ups. A higher engagement rate (engagements ÷ impressions) means your content resonates.
Outbound clicks: Times someone clicked through to your website. This is the most commercially important metric for bloggers and online sellers.
Saves: Times someone added your pin to one of their boards. Saves increase your content’s longevity — a saved pin can resurface and drive clicks months later.
The Top Pins Tab
This shows your best-performing individual pins sorted by impressions, saves, or outbound clicks. This is where you find what’s actually working.
Look for patterns: Do your text-based pins outperform photo pins? Do listicle titles drive more clicks than how-to titles? Which boards are your top pins coming from?
Once you spot a pattern, replicate it.
Audience Insights
Pinterest shows you demographics about the people engaging with your content — age range, gender, location, and top interests. Use this to confirm you’re reaching the right audience, and to spot surprising interests you could create content around.
Trends Tab
Shows what topics are trending on Pinterest right now. Useful for planning seasonal content and spotting fast-growing niches. If you create content in a trending category, your pins get a distribution boost.
What to Track Each Week
Keep it simple. Check these three numbers weekly:
- Outbound clicks — are people clicking through to your site?
- Top performing pins — which designs and titles get the most clicks?
- Impressions trend — is Pinterest distributing your content more or less than last week?
How to Improve Your Numbers
Consistent publishing is the single biggest lever. Pinterest rewards accounts that pin regularly. See How to Increase Pinterest Reach for a full strategy guide.
PinPublish creates and schedules pins automatically from any URL, so your analytics trend upward week over week without you manually posting every day.